Glasshalfpool

Author: Jamie

  • A final sample post

    A final sample post

    “At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores

    financial graph on technology abstract background represent financial crisis,financial meltdown

    et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio.

    Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.

    A girl in a hat on top of a hill in silence and loneliness admires a tranquil natural landscape in search of a soul.

    Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

  • Anothe sample post

    Anothe sample post

    “At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio.

    Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

  • Sample post two

    Sample post two

    “On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue;

    and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish.

    In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided.

    But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted.

    The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

  • Sample post one

    Sample post one

    “On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

    These cases are perfectly simple and easy to distinguish.

    In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

  • Teaser poster – Tokyo Light Cycle

    Teaser poster – Tokyo Light Cycle

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    Created for a project titled Tokyo Light Cycle, an upcoming independent video game.

    The aim was to evoke the feeling of the game itself: an oppressive, neon soaked thrill ride through a city in the dead of night.

    With the game itself still in development, it became about trying to create an intimate and claustrophic atmosphere.

    The main character is at the same the focus but also the element that stands out the least, framed as a spectre by the reflected light behind and in front of her.

    Background

    The background is taken from a real shot of Tokyo, made hazy and and unreal by chromatic abberation and over saturation.

    The city after all is kind of the antagonist here. The force the player must best. I liked that the city looms over the main character. Something oppessive they can’t escape.

    Logo

    I was quite pleased with the logo I came up with. I wanted to use a kanji symbol and chose one roughly meaning “speed”.

    I went through a variety of designs for the logo, both with and without the symbol, but the logo always ended up incomplete without it so instead focussed on trying different layouts before settling on the neon sign version.

    I’d like to revisit this poster to sharpen some of the details and bring the three elements (background, character, logo) closer together in terms of texture.

    But overall I’m pleased with how it turned out.

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  • Mobile app: My Carbon Footprint

    Mobile app: My Carbon Footprint

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    I came up with an idea for an app that was something like My Fitness Pal for consumers. It would let you log everything you bought and ate, as well as where you travelled.

    My Carbon Footprint app

    My Carbon Footprint would be a way to keep track of how much of an impact you’re having on the planet as the basic interaction, but I see a huge amount of potential for what you could do with the information that comes back out again, when you start to look at different ways to use it and crucially, how to incentivise people to improve it.

    If everything you do contributes to a score and you can compare it against every other user, you can of course give people the incentive of rank, but also show them what those people who have a lower impact score are doing, providing peer recommendations by success.

    This could be supported by a wealth of article style content on different issues but also guides for how to bring your travel score down by changing your commutng habits.

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  • That car life: Mitsubishi SUVs content

    That car life: Mitsubishi SUVs content

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    A recent addition to the Mitsubishi Motors UK site is a set of pages designed to introduce a visitor to a type of car, likely people who have heard or read the word ‘suv’.

    As such it was essential to make this highly readable, to feel conversational in the right kind of way as though someone you know is explaining it to you in plain English.

    These pieces of content designed to educate need to have a feeling of narrative, so that they flow logically and take you through the subject in a way that hangs together. It’s easy to overload on facts, figures of terminology (a common occurance in the jargon laden world of automotive) and there’s a place for lists of key features, but these kinds of pages aren’t it.

    The interesting part to work out is how best to weave the product narrative into one that starts deliberately brand-agnostic.

    I find it best to talk about the subject in the words and let the imagery to do the brand building.

    While I’m not a car person (I think we need to come up with an alternative to private car ownership) but I do like working with car photography. A lot of it passes you buy without you taking much notice but I love an image that conveys motion and drama for Mitsubishi work, as the cars are built to do a bit of dirty work and give you moment like this.

    Take a look at the SUV Guide on the Mitsubishi Motors UK website.

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  • The future is electric: Hybrid Cars Content

    The future is electric: Hybrid Cars Content

    I recently completed work on a Guide to Hybrid Cars ,which was a really interesting piece to write, and one that rode the line between objective, informational content and promoting a key product for Mitsubishi Motors.

    Some research into search behaviour identifiied that a key growth area in the past few years has been in searches around hybrid cars. Despite having been around for over 20 years now, a lot of people are still asking fairly basic questions about what a hybrid is and the various types available.

    I broke the subject down into a logical set of categories:

    • What is a hybrid and what are the different types?
    • Environmental benefits of hybrids
    • Cost saving benefits
    • What hybrids are like to drive

    I used a mixture of photography and illustrations to bring some of the messages to life, including this illustration comparing the relative electric ranges of the different types of hybrid:

    This filled an important role and targetted a growing group of car buyers more and more concerned with the environment.

    With transport accounting for a large proportion UK CO2 emissions, it’s essential that we embrace the push to greener transportation and the future of private car ownership is the most obvious place where we’re staggeringly inefficient, with most people’s cars sitting ideal 90 – 95% of the time.

  • April Fools at Mitsubishi Motors

    April Fools at Mitsubishi Motors

    Every year I like to provide a little April Fool’s Day material for our Social Media channels and Intrant. It’s a fun challenge to come up with designs that ride the line between plausible and ridiculous. It can’t be so daft that it’s immediately obvious its not real, but also wants to be just odd enough that it raises an eyebrow.

    The Eclipse Cross Hanzo

    Design for a special edition of the Mitsubishi Eclipse Cross

    The Eclipse Cross Hanzo was a nod to Tarantino’s Kill Bill in both the name and colour scheme, which also felt like a good fit for Mitsubishi Motors as a brand. Unfortunately the Hanzo was deemed too appealing and we didn’t use if for fear of a negative response from people who loved it only to discover it wasn’t real.

    Eclipse Cross Hanzo
    A bold imagining of a Special Edition Eclipse Cross with two doors, lowered suspension and a striking yellow and black paint job.

    The Shogun SWB Pickup

    This tongue in cheek combination proved incredibly popular, with more than one Mitsubishi dealer jumping on the phone to be the first to order this non-existance hybrid of the classic Shogun 4×4 and the bed of a modern pickup truck.

    The Pickup Truck (nicknamed the SP Phantom) took the short wheel base of a real Shogun, replacing the boot with the loadbed of an L200 and topping it off with some cool Sports bars on the back.

    The L200 Triple Cab

    Leaving the daftest until last, we have the L200 Triple Cab, a pickup truck crossed with a stretched limosine that would be a nightmare to park and make the truck completely unusable as the farmers/builders/adventurers dependable workhorse that it’s designed to be.

    The L200 Triple cab is simply an elogated L200 Double Cab. In retrospect we should have made it even more ridiculous, perhaps with a second set of rear wheels.