Teaser poster – Tokyo Light Cycle

Teaser poster – Tokyo Light Cycle

This artwork was created for a project titled Tokyo Light Cycle, an upcoming independent video game. It aims to evoke the feeling of the game itself: an oppressive, neon-soaked thrill ride through a city in the dead of night.  With the game itself still in...
Mobile app: My Carbon Footprint

Mobile app: My Carbon Footprint

I came up with an idea for an app that was something like My Fitness Pal for consumers. It would let you log everything you bought and ate, as well as where you travelled. My Carbon Footprint would be a way to keep track of how much of an impact you’re having on...
That car life: Mitsubishi SUVs content

That car life: Mitsubishi SUVs content

A recent addition to the Mitsubishi Motors UK site is a set of pages designed to introduce a visitor to a type of car, likely people who have heard or read the word ‘suv’. As such it was essential to make this highly readable, to feel conversational in the...
The future is electric: Hybrid Cars Content

The future is electric: Hybrid Cars Content

I recently completed work on a Guide to Hybrid Cars ,which was a really interesting piece to write, and one that rode the line between objective, informational content and promoting a key product for Mitsubishi Motors. Some research into search behaviour identifiied...
April Fools at Mitsubishi Motors

April Fools at Mitsubishi Motors

Every year I like to provide a little April Fool’s Day material for our Social Media channels and Intrant. It’s a fun challenge to come up with designs that ride the line between plausible and ridiculous. It can’t be so daft that it’s...