That car life: Mitsubishi SUVs content

That car life: Mitsubishi SUVs content

A recent addition to the Mitsubishi Motors UK site is a set of pages designed to introduce a visitor to a type of car, likely people who have heard or read the word ‘suv’. As such it was essential to make this highly readable, to feel conversational in the...
The future is electric: Hybrid Cars Content

The future is electric: Hybrid Cars Content

I recently completed work on a Guide to Hybrid Cars ,which was a really interesting piece to write, and one that rode the line between objective, informational content and promoting a key product for Mitsubishi Motors. Some research into search behaviour identifiied...