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AQIVA
Website and content strategy
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The brief
Create a new website to improve awareness and engagement of the ancient Roman Amphitheatre complex in Cirencester.
Plan and execute an on-going content strategy aimed at building community engagement and sharing the activities of the AQIVA organisation.
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Services
Web Design
Content Strategy
Photography
Graphic Design
SEO
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AQIVA were looking for a new website to showcase the sites they look after and the work they do, as well as someone to manage the content of the website and expand it over time.
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I researched related keywords and phrases in order to be able to produce content that would be found by the target audience.
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Looking at both local and national websites that cover the subject I was able to create pages that offered something more, balancing detail and readability to create content that was both engaging and unique.
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Working closely with AQIVA, I focussed on showing the beauty of these sites through good photography and explaining their historical and conservational significance through good copywriting.
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Going forward I am running AQIVA’s content strategy, keeping the site active with news and updates, while helping them plan and execute a number of initiatives aimed at providing visiting families with fun and educational activities.
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About AQIVA
AQIVA is a community interest group established in 2012, dedicated to the preservation of Cirencester’s Roman Amphitheatre and educating visitors about the conservation and history of the site.
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