I recently completed work on a Guide to Hybrid Cars ,which was a really interesting piece to write, and one that rode the line between objective, informational content and promoting a key product for Mitsubishi Motors.

Some research into search behaviour identifiied that a key growth area in the past few years has been in searches around hybrid cars. Despite having been around for over 20 years now, a lot of people are still asking fairly basic questions about what a hybrid is and the various types available.

I broke the subject down into a logical set of categories:

  • What is a hybrid and what are the different types?
  • Environmental benefits of hybrids
  • Cost saving benefits
  • What hybrids are like to drive

I used a mixture of photography and illustrations to bring some of the messages to life, including this illustration comparing the relative electric ranges of the different types of hybrid:

This filled an important role and targetted a growing group of car buyers more and more concerned with the environment.

With transport accounting for a large proportion UK CO2 emissions, it’s essential that we embrace the push to greener transportation and the future of private car ownership is the most obvious place where we’re staggeringly inefficient, with most people’s cars sitting ideal 90 – 95% of the time.